Published on 4th April 2023
CLM is a digital marketing concept and tool used for customer knowledge purposes. The idea is to create a virtuous circle between a target & a multi-channel digital marketing tool aimed for sales.
The CLM model works in three phases:
1. Customer Acquisition (Inbound) Through conversion optimization, we can help you acquire new leads as well as convert them into customers.
2. Customer Retention (Outbound) We can help you retain existing customers by providing them with relevant content and services, along with funnels that make it easy for them to engage with you on multiple channels.
3. Customer Nurturing (Inbound) When our customers feel like they have won something, they tend to stay loyal and spread the word about your brand (and hopefully buy from you again).
Closed loop marketing in pharmacy is similar: Closed loop marketing can be used to improve patient care by measuring how patients are feeling and using that information to develop new healthcare treatments. For example, doctors might use data gathered from a patient’s visits to their office or hospital with an e-health systems. The data will help them determine what changes they can make in their treatment plan based on what they learned about the patient’s needs and preferences during those visits.
CLM can help pharmaceutical companies increase sales by providing sales teams with targeted and personalized marketing materials that resonate with doctors. This can lead to more effective conversations and increased sales. CLM enables pharmaceutical companies to develop targeted marketing campaigns that are tailored to the specific needs and preferences of their customers. By analyzing doctor/patients data, companies can identify patterns and trends that inform campaign development.
Closed-loop marketing also provides an avenue for pharma companies to launch new products, understand the competitive landscape, and measure the effectiveness of their marketing efforts.
Data analytics is a critical component of CLM. By analyzing doctor/patients data, teams can gain insights into doctor/patients behavior and preferences, and use this information to inform marketing decisions.
With CLM, sales reps can easily map out their territories and identify high-value targets to focus their efforts on. The software can also analyze data to help reps identify which physicians are most likely to prescribe their drugs, allowing them to prioritize their visits and optimize their time.
The unique nature of the pharmaceutical industry, including complex regulations and the need for personalized marketing messages, makes CLM particularly well-suited for pharmaceutical companies.
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